Customer Acquisition Masterclass

Customer Acquisition means attracting people to their products or services. It is a process in which we will influence customers to buy product or services of our company. To determine how much value consumers bring towards your business. the companies are estimating the prices as an essential measure. It belongs to strategies and systems generated by a variety of marketing methods to get manage customer inquiries. 

Customer acquisition is a process in which company owners are attracting people to their products and services. To get new customers, it is necessary to do by any company. It brings consumers to their business, estimates the price of the customer as an essential measure. It belongs to the strategies and systems generated by a variety of marketing methods for managing customer prospects. 

In our one-day training course, we will gain the knowledge of basic understanding of customer acquisition and its benefits. They will learn the effect of technology when they buy or sell. you will also attain the experience of creating the strategies.

There are various concepts as follows:

• What are the Basics of customer acquisition?
• How do people and companies buy?
• Techniques of market search
• Difference between volume and value
• Building an acquisition strategy
• Evaluation and selection of media
• Benefits of multimedia integration
• Measuring the efficiency of campaigns

After your training ends, you will understand how to measure the efficiency of the campaigns through analytics. you will understand the role of testing as well as evaluation. 

Module 1: Fundamentals

• Introduction to Customer Acquisition
• Decision-Making Process
• How do People and Companies buy?
• Effect of Technology: Buying and Selling a Process

Module 2: Finding and Acquiring Right Customers

• Techniques of Market Search
• Marketing: Analysis, Segmentation, Profiling and Personas
• Difference Between Volume and Value
• Prospect Pool

Module 3: Setting Objectives

• SMART Objectives
• Developing KPIs
• Conversion of Rates Via Sales Cycle

Module 4: Building an Acquisition Strategy

• Describing the Target Audience
• Defining the Value Statements for the Audience
• Communicating by the Journey from Prospect to Customer
• Predicting Response and Results

Module 5: Creating an Acquisition Communication Plan

• Evaluation and Selection of Media
• Develop an Effective Online and Offline Strategy Using Media
• Benefits of Multimedia Integration
• Acquisition Budget and Justifying Your Plans

Module 6: Creative Long-Term Acquisition Marketing Strategies

• Focus on Customer Requirements
• Measuring the Efficiency of Campaigns
• Testing and Evolution’s Role
• Measure Campaign Effectiveness Using Web Analytics