Customer Retention Masterclass

Customer Retention applying the practices and actions which business and organizations overcome the number of company defections. This plans to help businesses to maintain as many customer, brand loyalty initiatives. It is essential to remember customer retention to start with contact with customers. It continues during the relationship of an entire lifetime. 

Customer Retention applies to the practices and moves that groups and organizations pursue to conquer the number of corporation defections. Consumer Retention plans to assist groups to preserve as many clients as possible, often via purchaser and emblem loyalty tasks and it is important to don't forget that purchaser retention begins off evolved with a purchaser's first touch with a corporation and maintains throughout the relationship's whole lifetime.

In this one-day course, delegates will benefit from information on the simple principles of Customer Retention and its importance. Delegates will recognize the extraordinary strategies of measuring and comparing purchaser retention. They may even obtain the revel in locating new clients' procedures.

This course will cover the following concepts:

• Customer retention and loyalty.
• Full web website online and app purposeful audit
• Why does retention wish improvement?
• Benefits of understanding your clients
• Importance of records collection
• How to expand a touch approach for purchaser retention?

At the cease of this education, you will understand how data used to customize and personalize the website. 

Module 1: Fundamentals of Customer Retention 

• Introduction to Customer
• Customer Retention and ‘Loyalty’
• Importance of Customer Retention
• Why Retention Needs Improvement?
• Finding New Customers Procedure

Module 2: Retention Strategy

Module 3: Optimise User Experience by Removing Friction in the Customer Journey

• Analytics Review of Digital Channels
• Customer Journey Mapping
• Full Site and App Functional Audit
• Techniques of Measure and Evaluate Customer Retention and Loyalty

Module 4: Data Collection

• What is the Importance of Data Collection?
• How to Use Data to Customise/Personalise Website, Contact Centre and Retail Interactions?
• Benefits of Knowing Your Customers

Module 5: Developing Contact Strategy for Customer Retention

• Building a Successful Contact Strategy
• Segment Customer Base by Value and Engagement