Digital CRM Masterclass

Digital CRM is a successful marketing campaign that requires knowing consumers and their requirements. Digital customer relationship management involves the use of communication technology which improves the consumer relationship management and customer experience management program. 

Digital CRM is a company that has a good understanding of the behaviour and desire of each consumer. It has the capability to transmit and receive the data which are incorporated into daily objects. In our one-day training, you will gain the knowledge and concept of digital CRM and its importance. you will able to understand the role of digital CRM in online business. you will attain and understand how to fulfil the expectations of the customers. 

Our thehubofknowledge is providing training for various concepts like as follows:

• Fundamentals of digital CRM
• Significance of digital CRM in business
• Benefits of a successful E_CRM strategy
• Measurement of CRM activities
• Data-driven decision-making
• How to choose the right platform?
• Customer identity management
• CRM operating model

At the end of this course, you will able to understand the impact of technology in digital CRM. you will able to understand how to balance the right amount of interactions. 

Module 1: Fundamentals

• Introduction to Digital Marketing
• Definition of Digital CRM
• Significance of Digital CRM in Business

Module 2: Strategy for E-CRM in E-mail Marketing

• Benefits of a Successful E-CRM Strategy
• How to Meet Customer Expectations?
• Measurement of CRM Activities

Module 3: Appropriate E-CRM Agencies and Suppliers

• How to Choose the Right Platform?
• Interaction Consistency
• Deep Dive- Moments that Matter

Module 4: Customer Identity Management

Module 5: Data Management

• Data-Driven Decision-Making

Module 6: Customer Value Management

• Customer Lifetime Value
• Customer Referral Value
• Customer Influencer Value
• Customer Knowledge Value
• Balancing the Right Amount of Interaction

Module 7: CRM Operating Model

• Customer-Centric Processes
• Master Data Management and Governance
• Technology