Search Engine Marketing (SEM) Training

Search engine marketing (SEM) is a sequence of movements that aim to increase the visibility of the website in search engines like Google through free and paid processes. The goal of SEM is to benefit traffic, increase revenue and conversions. SEM needs a comprehensive method that understands dreams and deliberate movements made to achieve one's dreams. This Search Engine Marketing (SEM) training is designed to offer an understanding of a way to effectively gift your employer and achieve clients.

Search engine marketing is a course which aim to increase the visibility of the website.The goal os this sSEM is to get traffic, increasing the revenue and conversions. This course need comprehensive method to understand dreams and deliberate movements to acheive the goals. This is designed to offer an understanding of way to effectively toacheive clients goals. 

In this search engine marketing (SEM) training, delegates will learn about search engines, seek engine market share, and search engine advertising. Delegates gain experience in operating keywords, bids, and budgeting. In addition, they will take advantage of the knowledge of the excellent rating and the different factors that influence the excellent rating.

During this 2-day educational course, delegates will accumulate knowledge on a way to create campaigns and advertisements. They can even discover ways to install conversion monitoring in your AdWords account. In addition, delegates become familiar with SEO on and off the website. After the entirety of this education, delegates may be able to install the SEM approach and examine the performance of the SEM approach.

Introduction to Search Engine Marketing (SEM)

• What do you mean by SEM?
• What is SEM Terminology?
• Difference between SEO and PPC

Search Engines and Marketing

• What do you mean by Search engines?
• What do you mean by Search Engine Market Share?
• What do you mean by Search Engine Advertising?

Introduction to Google AdWords

• Google Search Advertising
• Google Partners
• Google Display Network
• Campaign Subtypes

Google AdWords Account

• Account Settings
• Billing Settings
• Account Limitations
• Account Structure

Introduction to Keywords

• Keywords Working
• Keyword Matching Types
• Keyword Research
• Negative Keywords

Bidding and Budget

• Define Bidding
• How Does Bidding Works?
• Setting Up a Bidding
• Define Budget
• Setting Up a Budget

Introduction to Quality Score

• What is Quality Score?
• Factors Influencing Quality Score
• Improving Quality Score

Creating Campaigns and Ads

• Creating Campaign
• Creating an Ad Group
• Creating an Ad

Campaign Optimisation and Tracking

• AdWords Tools
• Campaign Structure
• Setting Conversion Tracking in AdWords Account
• Link Google Analytics to AdWords Account

Advertising with Bing/Yahoo! Network

• Creating an Account
• How to Create an Ad?
• Campaign Tracking

Exploring Search Engine Optimisation (SEO)

• Search Engines
• Working of SEO
• On-Page and Off-Page SEO
• Link Building
• Improving SEO

SEM and Other Marketing Types

• SEM and Social Media Marketing
• SEM and Email Marketing

Setting Search Engine Marketing Strategy

• Establishing Plan
• Highlighting Goals
• Determining Available and Necessary Resources
• Analysing Market and Competitors
• Choosing Media and Tools

Analysing SEM Strategy Efficiency

• Analyse Visits
• Analyse Click through Rate
• Analyse Number of Conversions
• Analyse ROI