SEO Masterclass

SEO stands for search engine optimization which helps you to rank your website on web search results. This is the most effective way to rank your website by optimizing the website. This is the way to optimize your website to get more traffic and rank on the top list.

Search engine optimization helping you to rank your website on SERP. this is the most effective way to rank our website by increasing more traffic to the website.

This SEO technique includes the following:

• It helps to increase your brand
• It helps to build user experience
• It helps to boost your credibility as well as authority

Our one-day SEO training is mainly focused on the fundamentals of SEO which include the definitions, importance and tools for keyword research. it helps to build the links of your website, meta titles and meta description and SEO etc. the curse is covering the latest trends in SEO which is specially designed for developers as well as students who want to learn SEO. You can analyze and improve your campaigns to get better results for your website. In this course, you will learn how to work web crawls and indexing and also google algorithms. 

The course is covering about Introduction, Fundamentals of SEO, principles and much more. This course is covering about the following topics which are as follows:

Introduction to SEO

• What do you mean by a Seo?

 The Importance of SEO

• SEO Rankings
• Customizing an SEO Plan
• Business Factors
• Mapping Products and Services
• Content
• SEO for Raw Traffic

Search Engines

• History and Evolution of Search Engines
• Web Crawler and Indexing
• Adaptive Search
• Google Algorithms: Panda, Penguin, and Hummingbird
• Navigational, Informational, and Transactional Queries
• Achieving Organic SEO

Finding the Correct Keywords

• SEO Copywriting Basics
• Selecting Keywords
• Finding the Best Keywords
• Tools for Choosing Keywords
• Benefits of Using Tools
• Google AdWords Keyword Tool
• Types of Keywords
• Understanding Long Tail Keyword Demand
• Collecting Keywords
• Using your Keywords
• Avoiding Keyword Cramming
• Avoiding Contrivance

Onsite Optimisation

• Anatomy of Optimised Copy
• META and Title Tags
• URL Structures
• Introduction and Advantages of Headers
• SEO Copywriting Mistakes
• Avoiding Irrelevance
• Landing Pages
• Social Media, Email, and Blogs
• Using Blog and Social Media Platforms
• Writing to Length
• Negative Rankings Factors
• Site Changes that Affect SEO

Building Links

• Links
• Links Building Goals
• Defining KPIs for Link Building
• Managing Link Building
• Link Analysis
• Linking
• Tools for Backlink Analysis
• Introduction and Techniques of Link Bait

Social Media

• Social Media
• Integrating your Social Media Strategy
• Network Building
• LinkedIn, Facebook, Twitter, and SEO

Mobile SEO

• Mobile SEO on Different Platforms
• Responsive Web Design
• Dynamic Serving
• Parallel Mobile Site